銘傳大學法國姐妹校 雷恩商學院 提供2022暑期課程
Greetings from Rennes School of Business
Your students might dream about experiencing Paris but are unsure how to fit a study abroad programme into their packed curriculum. We are now offering them the opportunity to attend our new summer programme: Paris and the Keys to Luxury Business from July 3, 2022, to July 13, 2022.
The objective of this summer programme is to gain fundamental knowledge on how and why French luxury brands are so successful. To do this, they will learn about the history of luxury, the current strategy of luxury brands and they will visit luxury companies to meet the people who are making these brands so unique while living the Parisian lifestyle. This experience will count towards their university credit as it is worth 6 ECTS.
Students will have the option to extend their stay a few more days if they wish and be able to enjoy the French national day on July 14th, with a spectacular show in the capital.
The regular fees are 2450 euros (including accommodation) but we are offering a special discount of 500€ for students coming from our partner institutions bringing the costs down to 1950 euros.
For more information, please follow this link:
Summer Programme – Paris and the keys to Luxury Business (rennes-sb.com)
Do not hesitate to let us know if you have any questions: summer.programmes@rennes-sb.com
很多臺灣的學生夢想在巴黎一邊讀書、一邊體驗生活，但卻不曉得怎麼樣安排才可以把「體驗巴黎」這個安排融入自己的學習規劃裡。法國雷恩商學院在今年的暑假(2022年7月3日(日)至7月13日(三))，首度於去年剛落成的巴黎校區中，開設了「探索巴黎及法國奢侈品產業的秘密」課程，邀請全世界姊妹校的學生，來到花都體驗生活、學習、文化跟美食。
這個課程的的目標是讓學生對於法國奢侈品產業及其品牌經營的策略上有基礎的認識，他們會在課程中了解法國奢侈品產業的歷史、疫情前後品牌經營策略上的差異，更有機會透過課程安排造訪指標型的奢侈品公司，面對面跟這些走在時尚尖端的巴黎人直接對話，了解他們平常怎麼樣將生活帶進品牌、把品牌帶進生活。
更重要的是，學生甚至可以透過這個機會多留在巴黎多旅遊幾天，一同在法國與大家在7月14日(四)歡慶法國國慶日！
課程：探索巴黎及法國奢侈品產業的秘密 (Paris and the Keys to Luxury Business)
學分：6 ECTS（3學分）
時數：27小時實體教室授課；32小時企業參訪、業師演講及小組報告
資格：大三(含)以上學生；並有相當英語能力之學生(建議分數：多益750/ 雅思6.5/ 托福80；或就讀全英語課程)
費用：
- 2,450歐元(含11晚住宿；不含機票)｜臺灣姊妹校學生 1,950歐元(含11晚住宿；不含機票)；
- 1,995歐元(不含住宿；不含機票)｜臺灣姊妹校學生 1,495歐元(不含住宿；不含機票)
※ 此課程有包含一日文化旅遊
住宿：Twenty Campus Asnières-sur-seine residence
課程介紹及報名 (需透過系統報名)：https://reurl.cc/02AQgA
備註：2022年5月23日(一) 線上報名截止